A dark mode email signature funnel, and 25 codes for testers

Simple Email Signature is for sale now, so this week I started trying to get it in front of people. I subscribed to HeyCatch, which sells itself as an AI-assisted way to get paying users for your apps, and had it audit the marketing site for anything that would make the landing pages work harder.

It recommended a handful of changes. The most obvious one I could not fix by editing a page: there are no testimonials and no social proof anywhere on the site. The product is brand new, and nobody has paid for it long enough to review it.

So I am going to ask. HeyCatch drafted social posts and email templates for inviting people to try it free, and I created 25 codes that take 100% off the 5-signature plan, in exchange for honest feedback and a testimonial I can put on the site. Posts scheduled over the next several weeks point to the offer. The goal is to use all 25 codes and get the first batch of real users and real reviews.

A first funnel, built around dark mode

I also built the first funnel for the product, at simplemailsignature.com/start. It leads with one thing: a signature that survives dark mode. Not many tools do that, as far as my market research could tell. If you know one that does, tell me through the contact page on Matchless Web and I will correct this.

The landing page asks for your name, your title and your website, and fills in a sample signature as you type, shown in a light inbox and a dark one side by side. "Build my signature" opens the free generator with those fields already filled, because the landing page passes what you typed along in the address.

From there you finish it. Before the hassle of changing your real signature and testing it, one button emails it to you, so you can see how it looks in an actual inbox. Getting it does not sign you up for anything. A separate checkbox, unticked unless you tick it, adds four short follow-up emails that point toward the paid plans, where one account manages several people's signatures.

I am pleased with how it turned out. Walk it yourself and tell me what you think. And if you build a signature, send me an email at jon@matchlessweb.com using it. I would love to see my own product show up in my inbox.

What else the audit changed

Pricing got simpler: the home page shows four entry plans, and the full grid stays on the pricing page. The site looked a little flat to me, so Claude, working with the Higgsfield MCP, generated new imagery that now runs across many of its pages. And the generator itself has a refreshed interface, so it finally feels like the same product as the rest of the site.

Lifting Leaner is back

Lifting Leaner is a brand I started in college, coaching local clients on nutrition and training, with a blog meant to win them. I shut the site down years ago but kept the domain.

This week I brought Lifting Leaner back, because some friends and I may start a group coaching community for men. We are still working out the details, so the site is filled with placeholder content for now. It is WordPress on Bricks, and the community runs on the Fluent Community plugin.

Claude built it out with components from the 21st.dev library, through its MCP connection or its AI Remix tool, which reimagines an existing component. I am a sucker for dark mode, so Claude matched every Fluent Community surface to the site's palette, login and registration included, and gave the WordPress login and password reset pages the same treatment. It also updated the original Lifting Leaner logo, and I think it looks really sharp.

You may have noticed a pattern. Simple Email Signature is a dark site with bronze accents. So is Lifting Leaner. So are Heavy Artillery, its skill packs and its shop. I clearly have a type. I am hereby banned from using dark and bronze on any new project for the foreseeable future.

I would like your take on the design. Message me on any of the platforms linked in the footer of this site, or through the contact form at Matchless Web.

Social channels, finally

I have not posted to social media, personally or for work, since I had kids. Too busy, or so I tell myself. This week I set up channels for Simple Email Signature, set up new ones for Matchless Web and revived the ones I never used, and gave jonphillips.dev its own accounts on X, Bluesky, dev.to and Hashnode, linked in the footer. Posts for all of them are scheduled through Postiz, whose MCP makes it quick to write and schedule content across more than 30 social networks and writing platforms.

The critic loop's schedule ran hours late

Last week I wrote about the critic loop on BTC DCA Engine, where blind critics must rank a draft above rival articles. This week it was due to publish on its own, and GitHub Actions' schedule started Friday's run almost four hours after its slot. In my experience it is hit or miss, especially at the top of the hour, and mostly miss.

I published this week's post by hand: Bitcoin Mayer Multiple DCA: Does Cash Change Results? From the next slot on, a Cloudflare Worker starts the publishing job instead, and GitHub's schedule is only a backup. My other automatic writing jobs that start this way have run reliably, so I expect this one to as well. The next scheduled publish is the test.